Adidas 8-bits launch in MLB
To promote its new 8-bits-themed baseball boots, Adidas orchestrated an entire launch within video games. The cleats debuted virtually into the number one baseball game franchise on Playstation 'MLB: The Show' through a game patch. Meanwhile on Snapchat, the brand introduced a retro-type baseball game, which marked the first time Snap allowed users to buy a retail product directly from a Snapchat game.
A curated database of branded gaming examples.
Three hours a night grinding WoW with your guild. Fortnite with your mates after work. Candy Crush on the commute. Whether or not you’d call yourself a gamer, you are still playing. Gaming has become an unprecedented cultural force. Massive attention, deep engagement and yet, little money invested. Need more convincing?
Source: GroupM, GEEIQ, Newzoo, 2024
Source: Dentsu & GWI, State of Gaming 2024
I’ve spent the past few years on both sides of the fence: with gaming brands, and with non-gaming brands trying to work out what to do about gaming. Along the way I kept examples. What started as a Google Doc is now an index of close to 200 of them. This is it.
I hope you’ll find it useful, reach out if you want to chat.
JonathanFounder & Principal, Office of Applied Imagination
