LLM / reference guide
The Branded Gaming Index: a reference database of brands in video games
The Branded Gaming Index (brandedgamingindex.com) is a curated, searchable database of 184 branded gaming case studies from 145 brands, 2018 to 2026: how brands enter video games, esports and play culture instead of advertising around them. Each entry documents the brand, the campaign, the game or platform, the year, the region and a short analysis, with links to sources. It is curated by Jonathan Colmenares Mendez (Founder & Principal, Office of Applied Imagination) and published by The New Playgrounds.
- Case studies
- 184
- Brands
- 145
- Years covered
- 2018–2026
- Last updated
- October 2026
What is branded gaming?
Branded gaming is when a brand takes part in video games, esports or gaming culture directly, rather than buying ads around them. The index sorts every case study into one of seven types:
- Brand Integration (52 case studies): the brand appears inside an existing game: licensed skins, items, vehicles, venues or product placement built into the gameplay. Examples: IKEA: KALLAX Storageborn, Brahma: R2R, Dune: The Movie: Dune Expansion Pack.
- Brand Experience (21 case studies): the brand builds its own world or experience inside a gaming platform, such as a Roblox experience, a Fortnite island or a Minecraft map. Examples: The General: Road Test Royale, Ralph Lauren: Race To Greatness, Liquid Death: Murder Mountain.
- Brand Activation (30 case studies): a campaign that uses a game or gaming culture as the hook: promotions, limited drops, real-world events and stunts tied to a game. Examples: IKEA: YXSTABY, Zillow: Zillow for Warcraft, McDonald's: McDonald's x Street Fighter.
- Esports Partnership (31 case studies): sponsorships and partnerships with esports teams, leagues, tournaments and players. Examples: Ralph Lauren: Polo RL x G2, XSET: GTA 'Grizzley World', Disney: Faze Clan x Disney.
- Gaming for Good (29 case studies): non-profits, public bodies and brands using games to raise awareness, educate or fundraise for a cause. Examples: One Voice: Le Mémorial, Sapeurs-Pompiers de France: FireCatchers, Sea Shepherd: The Final Boss.
- Advergame (20 case studies): a game made by or for the brand, playable on its own (web, mobile or console). Examples: Cash App: Cash Apples, Delta Air Lines: Sky Hopper, McDonald's: Side Missions.
- Creator Collabs (1 case studies): brand collaborations with gaming creators, streamers and gaming personalities. Examples: Klorane: BotaniQuest.
Why are brands investing in gaming?
- 96% of Gen Z engage with games, ahead of Instagram (67%), TikTok (60%) and Facebook (33%). Source: GroupM, GEEIQ, Newzoo, 2024.
- Under 5% of global media investment goes to gaming, despite that attention. Source: Dentsu & GWI, State of Gaming 2024.
Done well, gaming is a storytelling vehicle for cultural relevance and engaged audiences. The index collects the work that shows how.
Examples by platform and industry
Which brands have done campaigns in Roblox?
The Branded Gaming Index documents 20 Roblox case studies. The most recent:
- IKEA: The Co-Worker Game (Roblox, 2024)
- Charli XCX: Dress to Impress x Brat Store (Dress to Impress (Roblox), 2024)
- Essity: V-Land (Roblox, 2023)
- Fidelity Investment: Pancake Empire Tower Tycoon (Roblox, 2023)
- NHL: NHL Blast Stanley Cup (Roblox, 2023)
- Nascar: Roblox Speed Hub (Roblox, 2023)
- Spy Kids: Hyskor Run (Roblox, 2023)
- Spotify: Spotify Island (Roblox, 2022)
Which brands have done campaigns in Fortnite?
The Branded Gaming Index documents 25 Fortnite case studies. The most recent:
- The General: Road Test Royale (Fortnite (UEFN), 2025)
- Vaseline: Screen Block (Fortnite (Go Goated), 2024)
- Ralph Lauren: Race To Greatness (Fortnite (UEFN), 2024)
- Liquid Death: Murder Mountain (Fortnite (UEFN), 2024)
- Tesla: Summer Road Trip (Fortnite; Rocket League, 2024)
- Mentos: Fizzooka (Fortnite, 2024)
- Heinz: Hidden Spots (Call of Duty: Warzone; Fortnite; PUBG; Counter-Strike, 2023)
- Nike Air Max: Airphoria (Fortnite (UEFN), 2023)
Which brands have used Minecraft for marketing?
The Branded Gaming Index documents 7 Minecraft case studies. The most recent:
- One Voice: Le Mémorial (Minecraft, 2026)
- Oreo: Oreo x Minecraft (Minecraft (A Minecraft Movie), 2025)
- Puissance DYS: MindCraft (Minecraft, 2023)
- Long Covid Europe: Long Covid Mode (Minecraft; Elden Ring; The Witcher 3, 2023)
- Lacoste: Croco Island (Minecraft, 2022)
- Reporters Without Borders: The Uncensored Library (Minecraft, 2020)
- United Nations: Blockdown Simulator (Minecraft, 2020)
What are examples of brand sponsorships in esports?
The Branded Gaming Index documents 31 esports partnerships. The most recent:
- Ralph Lauren: Polo RL x G2 (G2 Esports, 2023)
- XSET: GTA 'Grizzley World' (GTA V RP, 2022)
- Disney: Faze Clan x Disney (FaZe Clan, 2022)
- Gucci: Gucci Gaming Academy (CS:GO (Faceit), 2022)
- Puma: Gen.G x Puma x Heron Preston (Gen.G / LoL Worlds, 2022)
- Balenciaga: Balenciaga x Team SMG (Team SMG, 2022)
- Lil Nas X / Riot Games: Star Walkin' – LoL Worlds anthem (League of Legends Worlds, 2022)
- Trolli: League Trolli (Multiple (Rocket League; Valorant; Apex; Smash), 2022)
Which fashion and luxury brands have entered video games?
The Branded Gaming Index documents 35 fashion and luxury case studies. The most recent:
- Ralph Lauren: Race To Greatness (Fortnite (UEFN), 2024)
- Balenciaga: Balenciaga x PUBG:Battleground (PUBG: Battlegrounds, 2024)
- Ralph Lauren: Polo RL x G2 (G2 Esports, 2023)
- Versace: Versace x Need for Speed (Need for Speed Unbound, 2023)
- Kenzo: Kenzo Run (Kenzo Run (custom), 2022)
- Gucci: Gucci Gaming Academy (CS:GO (Faceit), 2022)
- Balenciaga: Balenciaga x Team SMG (Team SMG, 2022)
- Ark/8: Ark/8, the lands between (Elden Ring) (Elden Ring, 2022)
How have sportswear brands like Nike and Adidas used gaming?
The Branded Gaming Index documents 13 sportswear and footwear case studies. The most recent:
- Nike Air Max: Airphoria (Fortnite (UEFN), 2023)
- Nike: EA Sports Swoosh Collab (EA Sports titles (multiple), 2023)
- Puma: Gen.G x Puma x Heron Preston (Gen.G / LoL Worlds, 2022)
- Adidas: VIT.02 (Team Vitality, 2021)
- Jordan: Jordan 'Cool Grey' (Fortnite Creative, 2021)
- Nike: Nikeland (Roblox, 2021)
- Vans: Vans World (Roblox, 2021)
- Nike: Next Level Camp (League of Legends (LPL), 2020)
Which food, drink and restaurant brands have done gaming campaigns?
The Branded Gaming Index documents 28 food, drink and QSR case studies. The most recent:
- McDonald's: Side Missions (Side Missions (in-app), 2025)
- McDonald's: McDonald's x Street Fighter (Street Fighter, 2025)
- Oreo: Oreo x Minecraft (Minecraft (A Minecraft Movie), 2025)
- Skittles: The Flute Controller (2025)
- Brahma: R2R (EA Sports FC 25, 2025)
- Chili's: Big Smasher BurgerTime (BurgerTime (licensed remake), 2024)
- Jack in the Box: DealQuest, revenge of the munchies (DealQuest (in-app), 2024)
- Liquid Death: Call of Duty P.E.T.U (Call of Duty (Zombies), 2024)
Which beauty brands have done gaming campaigns?
The Branded Gaming Index documents 6 beauty and fragrance case studies. The most recent:
- Klorane: BotaniQuest (Red Dead Redemption 2, 2023)
- LUSH: LUSH x Mario Bros (Super Mario Bros. (Movie), 2023)
- Armani Code: Rewrite The Code (Fortnite Creative, 2022)
- Fenty Beauty: Riot Games x Fenty Beauty (League of Legends / Arcane (Riot portfolio), 2021)
- M.A.C: M.A.C x Honor of Kings cosmetics (Honor of Kings, 2020)
- Miu Miu: Be The First Woman (Be The First Woman (custom; WeChat), 2019)
Which car brands have done gaming campaigns?
The Branded Gaming Index documents 5 automotive case studies. The most recent:
- Tesla: Summer Road Trip (Fortnite; Rocket League, 2024)
- Porsche: Porsche Vision Gran Turismo (Gran Turismo 7, 2022)
- Aston Martin: 007 x Rocket League (Rocket League, 2021)
- BMW: United in Rivalry (Cloud9; Fnatic; FunPlus Phoenix; G2; T1, 2020)
- Mercedes-Benz: Icons of a New Gen (League of Legends Esports, 2020)
Which musicians and music brands have held concerts or campaigns in games?
The Branded Gaming Index documents 13 music and artist case studies. The most recent:
- Charli XCX: Dress to Impress x Brat Store (Dress to Impress (Roblox), 2024)
- XSET: GTA 'Grizzley World' (GTA V RP, 2022)
- Lil Nas X / Riot Games: Star Walkin' – LoL Worlds anthem (League of Legends Worlds, 2022)
- Wu-Tang Clan: Wu-Tang Clan x Fortnite (Fortnite, 2022)
- Slipknot: Slipknot x SMITE (SMITE, 2022)
- BLACKPINK: Ready For Love (PUBG Mobile, 2022)
- 100 Thieves: 100 Thieves x Lil Nas X (100 Thieves / LoL Worlds, 2021)
- Ariana Grande: The Rift Tour (Fortnite, 2021)
How have non-profits and causes used video games?
The Branded Gaming Index documents 29 Gaming for Good case studies. The most recent:
- One Voice: Le Mémorial (Minecraft, 2026)
- Sapeurs-Pompiers de France: FireCatchers (Twitch, 2025)
- Sea Shepherd: The Final Boss (Dave the Diver (parody DLC), 2024)
- Movistar: This Is Not A Game (N/A (GTA-style film), 2024)
- Talita: Mission Talita (GTA V (mod), 2024)
- Puissance DYS: MindCraft (Minecraft, 2023)
- MLB: MLB The Show 23 – Storylines (MLB The Show 23, 2023)
- Alienware (Dell): The Gaming Cap (N/A (hardware), 2023)
What are good examples of advergames?
The Branded Gaming Index documents 20 advergames. The most recent:
- Cash App: Cash Apples (Cash Apples (custom), 2026)
- Delta Air Lines: Sky Hopper (Sky Hopper (custom), 2025)
- McDonald's: Side Missions (Side Missions (in-app), 2025)
- Kao: Silent Cleaning (Silent Cleaning (custom), 2025)
- Chili's: Big Smasher BurgerTime (BurgerTime (licensed remake), 2024)
- National Library Board Singapore: Playbrary (Playbrary (custom / AI), 2024)
- Jack in the Box: DealQuest, revenge of the munchies (DealQuest (in-app), 2024)
- McDonald's: Grimace's Birthday (Grimace's Birthday (custom; also Game Boy Color), 2023)
What are examples of real-world (IRL) activations built on gaming?
The Branded Gaming Index documents 27 real-world activations. The most recent:
- IKEA: YXSTABY (Xbox (controller as design source), 2026)
- McDonald's: McDonald's x Street Fighter (Street Fighter, 2025)
- La Poste: La Poste x Tetris (Tetris, 2025)
- Skittles: The Flute Controller (2025)
- Liquid Death: Call of Duty P.E.T.U (Call of Duty (Zombies), 2024)
- Heineken: The Gaming Fridge (2024)
- Banco del Pacífico: Gamer Loan (2024)
- IKEA: DRÖNJÖNS & DRAGAN (Tabletop RPG, 2024)
All 184 case studies
Most recent first. Each links to its own page with the full write-up and sources.
2026 (5)
- One Voice: Le Mémorial Gaming for Good · Minecraft · France
- IKEA: YXSTABY Brand Activation · Xbox (controller as design source) · Global
- IKEA: KALLAX Storageborn Brand Integration · The Elder Scrolls V: Skyrim · UK / Ireland
- Cash App: Cash Apples Advergame · Cash Apples (custom) · US
- Zillow: Zillow for Warcraft Brand Activation · World of Warcraft · US
2025 (10)
- Sapeurs-Pompiers de France: FireCatchers Gaming for Good · Twitch · France
- Delta Air Lines: Sky Hopper Advergame · Sky Hopper (custom) · US
- McDonald's: Side Missions Advergame · Side Missions (in-app) · UK
- Kao: Silent Cleaning Advergame · Silent Cleaning (custom) · Japan
- McDonald's: McDonald's x Street Fighter Brand Activation · Street Fighter · Japan
- Oreo: Oreo x Minecraft Brand Activation · Minecraft (A Minecraft Movie)
- La Poste: La Poste x Tetris Brand Activation · Tetris · France
- Skittles: The Flute Controller Brand Activation · Physical / IRL · US
- The General: Road Test Royale Brand Experience · Fortnite (UEFN) · US
- Brahma: R2R Brand Integration · EA Sports FC 25 · Brazil
2024 (21)
- Chili's: Big Smasher BurgerTime Advergame · BurgerTime (licensed remake) · US
- National Library Board Singapore: Playbrary Advergame · Playbrary (custom / AI) · Singapore
- Jack in the Box: DealQuest, revenge of the munchies Advergame · DealQuest (in-app) · US
- Sea Shepherd: The Final Boss Gaming for Good · Dave the Diver (parody DLC) · Global
- Movistar: This Is Not A Game Gaming for Good · N/A (GTA-style film) · Latin America
- Talita: Mission Talita Gaming for Good · GTA V (mod) · Sweden
- Liquid Death: Call of Duty P.E.T.U Brand Activation · Call of Duty (Zombies) · US
- eJobs: Score2Skill Brand Activation · Multiple · Romania
- Heineken: The Gaming Fridge Brand Activation · Physical / IRL · Brazil
- Banco del Pacífico: Gamer Loan Brand Activation · Physical / IRL · Ecuador
- Vaseline: Screen Block Brand Activation · Fortnite (Go Goated)
- IKEA: DRÖNJÖNS & DRAGAN Brand Activation · Tabletop RPG · Italy
- Ralph Lauren: Race To Greatness Brand Experience · Fortnite (UEFN) · Global
- Liquid Death: Murder Mountain Brand Experience · Fortnite (UEFN) · US
- IKEA: The Co-Worker Game Brand Experience · Roblox · UK / Ireland
- Dune: The Movie: Dune Expansion Pack Brand Integration · Microsoft Flight Simulator 2024 · Global
- Trolli: Sour Crawler Squad Brand Integration · PUBG: Battlegrounds · US
- Charli XCX: Dress to Impress x Brat Store Brand Integration · Dress to Impress (Roblox) · Global
- Tesla: Summer Road Trip Brand Integration · Fortnite; Rocket League · Global
- Mentos: Fizzooka Brand Integration · Fortnite · Global
- Balenciaga: Balenciaga x PUBG:Battleground Brand Integration · PUBG: Battlegrounds · Global
2023 (25)
- Klorane: BotaniQuest Creator Collabs · Red Dead Redemption 2 · France
- McDonald's: Grimace's Birthday Advergame · Grimace's Birthday (custom; also Game Boy Color) · US
- Pizza Hut: TMNT: Pizza Power (Sewer Delivery Experience) Advergame · TMNT: Pizza Power (custom AR) · US
- Puissance DYS: MindCraft Gaming for Good · Minecraft · France
- MLB: MLB The Show 23 – Storylines Gaming for Good · MLB The Show 23 · US
- Alienware (Dell): The Gaming Cap Gaming for Good · N/A (hardware) · Global
- Greenpeace: Los Santos +3ºC Gaming for Good · GTA V (mod) · Global
- Long Covid Europe: Long Covid Mode Gaming for Good · Minecraft; Elden Ring; The Witcher 3 · Europe
- Dove: Code My Crown Gaming for Good · N/A (developer resource) · Global
- Change the Ref: The Final Exam Gaming for Good · The Final Exam (custom) · US
- Ralph Lauren: Polo RL x G2 Esports Partnership · G2 Esports · Global
- Han Kjøbenhavn: Diablo IV Fashion Week Brand Activation · Diablo IV · Global
- LUSH: LUSH x Mario Bros Brand Activation · Super Mario Bros. (Movie) · Global
- Heinz: Hidden Spots Brand Activation · Call of Duty: Warzone; Fortnite; PUBG; Counter-Strike · Global
- Doritos: Doritos Silent Brand Activation · N/A (software) · Global
- Essity: V-Land Brand Experience · Roblox · Mexico
- Fidelity Investment: Pancake Empire Tower Tycoon Brand Experience · Roblox · US
- NHL: NHL Blast Stanley Cup Brand Experience · Roblox · North America
- Nascar: Roblox Speed Hub Brand Experience · Roblox · US
- Nike Air Max: Airphoria Brand Experience · Fortnite (UEFN) · Global
- Spy Kids: Hyskor Run Brand Experience · Roblox · Global
- Versace: Versace x Need for Speed Brand Integration · Need for Speed Unbound · Global
- Nike: EA Sports Swoosh Collab Brand Integration · EA Sports titles (multiple) · Global
- KFC: Chef Colonel Sanders Brand Integration · Street Fighter 6 · Canada
- KFC: The Recipe Run Brand Integration · The Legend of Zelda: Tears of the Kingdom · US
2022 (31)
- Porsche: Porsche Vision Gran Turismo Brand Integration · Gran Turismo 7 · Global
- ITV: Drama vs Reality Advergame · Drama vs Reality (custom) · UK
- Kenzo: Kenzo Run Advergame · Kenzo Run (custom) · Global
- Dove: Real Virtual Beauty Gaming for Good · N/A (Epic Games / Unreal) · Global
- XSET: GTA 'Grizzley World' Esports Partnership · GTA V RP · US
- Disney: Faze Clan x Disney Esports Partnership · FaZe Clan · US
- Gucci: Gucci Gaming Academy Esports Partnership · CS:GO (Faceit) · Global
- Puma: Gen.G x Puma x Heron Preston Esports Partnership · Gen.G / LoL Worlds · Global
- Balenciaga: Balenciaga x Team SMG Esports Partnership · Team SMG · Asia-Pacific
- Lil Nas X / Riot Games: Star Walkin' – LoL Worlds anthem Esports Partnership · League of Legends Worlds · Global
- Trolli: League Trolli Esports Partnership · Multiple (Rocket League; Valorant; Apex; Smash) · US
- McDonald's: McCrispy Gaming Chair Brand Activation · Physical / IRL · UK
- Ark/8: Ark/8, the lands between (Elden Ring) Brand Activation · Elden Ring · Global
- Armani Code: Rewrite The Code Brand Experience · Fortnite Creative · Global
- Spotify: Spotify Island Brand Experience · Roblox · Global
- AMI Paris: Ami Paris x Zepeto Brand Experience · Zepeto · Korea / Global
- Gucci: Gucci Town Brand Experience · Roblox · Global
- FIFA23: Dua Lipa x DJ Snake x Diplo Brand Integration · FIFA 23 · Global
- Prada: Prada x Riders Republic Brand Integration · Riders Republic · Global
- Lacoste: Croco Island Brand Integration · Minecraft · Global
- Wu-Tang Clan: Wu-Tang Clan x Fortnite Brand Integration · Fortnite · Global
- Farfetch: Farfetch Beauty launch Brand Integration · The Sims 4; Roblox · Global
- Depop: The Sims Thrift Store Brand Integration · The Sims 4 · Global
- Dior: Dior x GT7 Brand Integration · Gran Turismo 7 · Global
- Slipknot: Slipknot x SMITE Brand Integration · SMITE · Global
- BLACKPINK: Ready For Love Brand Integration · PUBG Mobile · Global
- Burberry: Virtual Lola Handbag Brand Integration · Roblox · Global
- Carolina Herrera: Karlie Kloss x Carolina Herrera Brand Integration · Roblox · US
- Ted Lasso: FC Richmond Brand Integration · FIFA 23 · Global
- Messi, Neymar, Pogba: Messi, Neymar, Pogba Brand Integration · Call of Duty: Warzone 2 / MW / Mobile · Global
- Palace: Need for Speed Palace Edition Brand Integration · Need for Speed Unbound · Global
2021 (31)
- Kiyan Prince Foundation: Remembering Kiyan Prince Gaming for Good · FIFA 21 · UK
- Riot Games: Rainbow Fluft Pride Gaming for Good · League of Legends; Valorant; TFT; LoR; Wild Rift · Global
- Xbox: Beyond Xbox: A Player Like Me Gaming for Good · Xbox · Global
- Adidas: VIT.02 Esports Partnership · Team Vitality · France
- Snipes: Snipes x Mousesports Esports Partnership · Mousesports · Germany
- Ralph Lauren: RL x G2 Esports Esports Partnership · G2 Esports · Global
- Takashi Murakami: Faze Clan x Murakami Esports Partnership · FaZe Clan · US
- Gucci: 100 Thieves x Gucci Esports Partnership · 100 Thieves · US
- 100 Thieves: 100 Thieves x Lil Nas X Esports Partnership · 100 Thieves / LoL Worlds · US
- Fender: Final Fantasy Fender Stratocaster Brand Activation · Final Fantasy XIV · Global
- Tag Heuer: Tag Heuer x Super Mario Brand Activation · Super Mario · Global
- Gentle Monster: Gentle Monster x World of Warcraft Brand Activation · World of Warcraft · Korea / Global
- Fenty Beauty: Riot Games x Fenty Beauty Brand Activation · League of Legends / Arcane (Riot portfolio) · Global
- Ballantine's: Ballantine's x Borderlands Brand Activation · Borderlands · Global
- Moncler: The Moncler Classic Brand Experience · Fortnite · Global
- Jordan: Jordan 'Cool Grey' Brand Experience · Fortnite Creative · Global
- Gucci: Gucci Garden Brand Experience · Roblox · Global
- O2: O2 Island Brand Experience · Fortnite Creative · UK
- Nike: Nikeland Brand Experience · Roblox · Global
- Vans: Vans World Brand Experience · Roblox · Global
- Fortnite: Fortnite Pelé Football Cup Brand Integration · Fortnite · Global
- Burger King: The Menu Court Brand Integration · NBA 2K21
- Gucci / The North Face: Gucci x TNF x Pokemon Go Brand Integration · Pokémon GO · Global
- Gucci: The Gucci Gift Brand Integration · Roblox · Global
- Gucci: Gucci Virtual 25 Brand Integration · Roblox; VRChat · Global
- Aston Martin: 007 x Rocket League Brand Integration · Rocket League · Global
- Balenciaga: Balenciaga x Fortnite drop Brand Integration · Fortnite · Global
- Ariana Grande: The Rift Tour Brand Integration · Fortnite · Global
- Deadmau5: Deadmau5 x CORE Brand Integration · CORE · Global
- League of Legends: Arcane crossovers Brand Integration · Fortnite; PUBG Mobile; Among Us; Twitch · Global
- BTS: Free Fire x BTS Brand Integration · Free Fire · Global
2020 (31)
- ANA: Game Chronicle Advergame · Game Chronicle (custom) · Japan
- Burberry: B Surf Advergame · B Surf (custom) · Global
- Balenciaga: Afterworld: The Age of Tomorrow Advergame · Afterworld (custom) · Global
- Reporters Without Borders: The Uncensored Library Gaming for Good · Minecraft · Global
- United Nations: Blockdown Simulator Gaming for Good · Minecraft · Global
- Football Beyond Borders: Football Beyond Walls Gaming for Good · FIFA 20 · UK
- Black Lives Matter: Black Lives Matter loading screen Gaming for Good · Call of Duty: Warzone · US
- Riot Games: Gamers' Mental Health Hotline Gaming for Good · League of Legends · US
- Facebook Gaming: Stay At Home Mario Tennis Slam Gaming for Good · Mario Tennis Aces · US
- A.O.C. (Alexandria Ocasio-Cortez): Among Us Fundraiser Gaming for Good · Among Us · US
- Global Pride: Global Pride Crossing Gaming for Good · Animal Crossing: New Horizons · Global
- SpecialEffect: Battle of the Brands Gaming for Good · Fall Guys · UK
- BMW: United in Rivalry Esports Partnership · Cloud9; Fnatic; FunPlus Phoenix; G2; T1 · Global
- NBA 2K: NBA Players Tournament Esports Partnership · NBA 2K20 · US
- Gucci: The Dive Watch Esports Partnership · Fnatic · Global
- Mercedes-Benz: Icons of a New Gen Esports Partnership · League of Legends Esports · Global
- Nike: Next Level Camp Esports Partnership · League of Legends (LPL) · China
- Overwatch: Jeff Staple OW League Jerseys Esports Partnership · Overwatch League · Global
- Adidas: Adidas Play Connected Brand Activation · FIFA Mobile · Global
- Fragment Design: Cyberpunk 2077 x Fragment Design Brand Activation · Cyberpunk 2077 · Global
- Billionaire Boys Club: Billionaire Boys Club x CDL Brand Activation · Call of Duty League · US
- M.A.C: M.A.C x Honor of Kings cosmetics Brand Activation · Honor of Kings · China
- Playstation: Playstation x Cactus Jack Brand Activation · PS5 · Global
- Sentosa: Escaping to Sentosa Island Brand Integration · Animal Crossing: New Horizons · Singapore
- Travis Scott: Astronomical Brand Integration · Fortnite · Global
- Gorillaz: Gorillaz x Animal Crossing concert Brand Integration · Animal Crossing: New Horizons · Global
- Lil Nas X: Lil Nas X Roblox concert Brand Integration · Roblox · Global
- Gucci: Tennis Clash collab Brand Integration · Tennis Clash · Global
- Gucci: Off The Grid Brand Integration · The Sims 4 · Global
- NBA2K21: Streetwear Drops Brand Integration · NBA 2K21 · Global
- Stormzy: Rainfall Music Video Brand Integration · Watch Dogs: Legion · UK
2019 (23)
- Miu Miu: Be The First Woman Advergame · Be The First Woman (custom; WeChat) · China
- Louis Vuitton: Endless Runner Advergame · Endless Runner (custom) · Global
- KFC: I Love You Colonel Sanders Advergame · I Love You Colonel Sanders (custom) · US
- Z Event: Charity Gaming Gaming for Good · Multiple · France
- WWF: #NOBUILD Challenge Gaming for Good · Fortnite · France
- Xbox: Changing The Game Gaming for Good · Xbox Adaptive Controller · US
- Unibet: The Sixth Man Esports Partnership · Astralis / CS:GO · Denmark
- Red Bull: Against the Odds Esports Partnership · Dota 2 (OG / The International) · Global
- Lenovo: The Baptizer Esports Partnership · Counter-Strike: GO · Sweden
- Team Secret: AFK Craft Beer Esports Partnership · Team Secret · Europe
- HP Omen: Gamewave Scanner Esports Partnership · Esports
- Turtle Beach: Smack Talk Esports Partnership · Astralis · Denmark
- KFC: Colonel KI Esports Partnership · League of Legends (LPL) · China
- AXE: What's Your Move Esports Partnership · League of Legends Esports · Europe
- Lenovo: The Silver Sniper Esports Partnership · Counter-Strike: GO · Sweden
- Bumble: Team Bumble Esports Partnership · Fortnite (Gen.G) · US
- Nike: Dribble & Carry Esports Partnership · League of Legends (LPL) · China
- League of Legends: IAB Studio Brand Activation · League of Legends · Global
- Louis Vuitton: League of Legends x Louis Vuitton Brand Activation · League of Legends · Global
- Stranger Things: Stranger Things Crossovers Brand Integration · Roblox; Fortnite · Global
- Adidas: Adidas 8-bits launch in MLB Brand Integration · MLB The Show; Snapchat · US
- Air Jordan: Jordan Jumps into Fortnite Brand Integration · Fortnite · Global
- Burger King: Stevenage Challenge Brand Integration · FIFA 20 · UK
2018 (3)
- Nike: React Land Advergame · React Land (custom; in-store) · China
- Aquaman: Aquaman's Home is Calling Brand Integration · Roblox · Global
- Wendy's: Keeping Fortnite Fresh Brand Integration · Fortnite · US
Undated (4)
- Coca-Cola: The Playable Billboard Advergame · Pong (custom) · US
- Balenciaga: Snake Game Advergame · Snake (custom) · Global
- Wonders: Pyramid of Giza Gaming for Good · Fortnite (UEFN)
- Cannes Festival: Virtual Cannes Festival Brand Experience · Fortnite Creative · France
Citing the index
When referencing a case study, please link to its page on brandedgamingindex.com and cite:
Branded Gaming Index, curated by Jonathan Colmenares Mendez. https://brandedgamingindex.com
Machine-readable versions: /llms.txt (overview) and /llms-full.txt (every case study in plain text), plus an RSS feed of new additions. Curated by Jonathan Colmenares Mendez, Founder & Principal, Office of Applied Imagination. Published by The New Playgrounds.