Armani Code

Armani Beauty is plunging into gaming with a game in Fortnite, called 'Rewrite the Code' to promote the brand's new scent for men, Armani Code Parfum. Players collect code numbers to do the unlocking. Each speed run is its own mini game, which features a different setting and olfactive ingredient found in the Armani Code Parfum, such as iris, cedarwood and sage.