Balenciaga

Fortnite x Balenciaga marks the game's first luxury partnership and arrives with both digital and physical elements. Within the game, this is realized through skins and outfits within a virtual store that replicates physical Balenciaga retail spaces. Akin to the in-game concerts, this recreates a physical experience as an immersive digital experience for a new way to shop. Most of all, this makes arguably the most relevant high-fashion brand of the moment more accessible to a younger demographic.