BTS

Korean pop sensation BTS is teaming up with Free Fire, a mobile battle royale game that is dominating most notably in Latin America and Asia. More than a simple skin drop, the partnership involves an exclusive music video, reimagining the hit 'Idol' in the Free Fire universe, as well as in-game cosmetics and emotes, designed by the BTS boys themselves. The game publisher Garena has also been releasing behind-the-scenes content showcasing the band playing the game, drawing costumes, and concepting emotes.