Dior

French luxury fashion house Dior is creating a series of cosmetic elements for long-running racing game franchise Gran Turismo 7. This includes virtual fashion items (jumpsuit, gloves, helmet, shoes) designed by Kim Jones, art director of Dior men's collections, along with a customised vintage car. From the iconic monogram and patterns to various subtle references to the house's history, Dior looked to merge its fashion codes with racing culture. In the making of content, the luxury maison shows how the same design process than for mainline collections was followed, although none of the digital fashion will be released in the physical world.