Fragment Design
Cyberpunk 2077 x Fragment Design
The debacle surrounding the release of Cyberpunk 2077, eventually pulled from the Playstation Store due to performance issues on last-gen consoles, sure didn't prevent the success of its fashion collab with Hiroshi Fujiwara, the aptly named Godfather of Streetwear and overall one-man hype machine. The line of clothing and accessories merged the streetwear sensibilities of its own imprint, Fragment Design, with the sci-fi aesthetic of the game. Once the collection sold out, Cyberpunk 2077 also worked with fashion media Hypebeast to give away a few extra pieces through Instagram.