Kao

Faced with a difficult challenges, reaching younger audiences to care about cleaning product, Japanese home care giant Kao went somewhere no detergent brand had gone: a full 3D exploration-style horror game. Silent Cleaning turns familiar household chores into immersive horror gameplay, faithfully recreating the real-world feel and sounds of actual Kao products as core mechanics. It was released free on Steam with streaming permitted without permission, deliberately engineered for organic reach among game-streaming communities.