Klorane

Klorane is a French plant-based dermo-cosmetic brand committed to the protection of plant heritage. To open the eyes of a younger audience on the wonders of IRL plants powers, Klorane turned virtual botanical playgrounds of big open world games into playful and pedagogical tools. Open worlds games like Red Dead Redemption used here, often offers the ability to collect plants as base ingredient to craft healing potions. Klorane created its own botanical quest: #BOTANIQUEST. A two hour virtual bush walk throughout Red Dead Redemption 2 to discover both in-game and IRL plants powers with a famous Twitch streamer, Bagehra Jones.