Movistar
This Is Not A Game
Movistar, aiming to highlight the dangers of online gaming environments, particularly the risk of minors being recruited by organized crime through mobile games. The campaign centers around a short film that narrates the story of a young gamer lured by drug traffickers through promises of in-game rewards and a new smartphone. The film adopts a visual style reminiscent of popular games like Grand Theft Auto, incorporating elements such as third-person perspectives and NPC-like character movements.