Nike
EA Sports Swoosh Collab
Nike will integrate its .Swoosh NFT collectibles into sports video games through the apparel giant's new collaboration with EA Sports. A teaser video of the collaboration shows virtual American football helmets/balls and football balls co-branded by Nike and EA. Future EA Sports titles—which span officially licensed games for the NFL, PGA Tour, F1, UFC, NHL, and more—will make .Swoosh digital collectibles available in games to give 'members and players unique new opportunities for self-expression and creativity through sport and style'.