Oreo
Oreo x Minecraft
OREO changed its recipe. But convincing people to try new things isn't easy. So Oreo had to come up with something unmissable to get them to taste the cookies for themselves. Collaborating with Minecraft for the launch of 'A MINECRAFT MOVIE', they turned their iconic round cookies into squared ones! To unlock an AR gaming experience where they could get exclusive Minecraft items, they had to bite an OREO into a square, tasting it for the first time, and scan it with their phone.