Gen.G x Puma x Heron Preston
Esports team Gen.G worked with their sponsor Puma and famed streetwear designer Heron Preston on a limited edition jersey for the League of Legends World championship. This is the second year this collaboration drops, following the signing of Heron Preston as the team's creative advisor. Last year, the team also released a Preston-designed tee around the launch of the Gen.G foundation, with all sales going to charities.
A curated database of branded gaming examples.
Three hours a night grinding WoW with your guild. Fortnite with your mates after work. Candy Crush on the commute. Whether or not you’d call yourself a gamer, you are still playing. Gaming has become an unprecedented cultural force. Massive attention, deep engagement and yet, little money invested. Need more convincing?
Source: GroupM, GEEIQ, Newzoo, 2024
Source: Dentsu & GWI, State of Gaming 2024
I’ve spent the past few years on both sides of the fence: with gaming brands, and with non-gaming brands trying to work out what to do about gaming. Along the way I kept examples. What started as a Google Doc is now an index of close to 200 of them. This is it.
I hope you’ll find it useful, reach out if you want to chat.
JonathanFounder & Principal, Office of Applied Imagination
