RL x G2 Esports
Ralph Lauren announced a global partnership with Esports team G2, as their 'exclusive fashion outfitter'. The brands will work together on developing content for Tik Tok and Twitch, as well as brand campaigns and events. The collaboration kicked off with the Ralph Lauren Wimbledon campaign, which saw G2's League of Legends star Rekkles featured among some of the biggest global athletes.
A curated database of branded gaming examples.
Three hours a night grinding WoW with your guild. Fortnite with your mates after work. Candy Crush on the commute. Whether or not you’d call yourself a gamer, you are still playing. Gaming has become an unprecedented cultural force. Massive attention, deep engagement and yet, little money invested. Need more convincing?
Source: GroupM, GEEIQ, Newzoo, 2024
Source: Dentsu & GWI, State of Gaming 2024
I’ve spent the past few years on both sides of the fence: with gaming brands, and with non-gaming brands trying to work out what to do about gaming. Along the way I kept examples. What started as a Google Doc is now an index of close to 200 of them. This is it.
I hope you’ll find it useful, reach out if you want to chat.
JonathanFounder & Principal, Office of Applied Imagination
