Tag Heuer
Tag Heuer x Super Mario
The Swiss watch brand teamed up with Nintendo to create a limited-edition smart watch, reimagining the original model through the Super Mario lens. Featured front and center as an animated dial, the iconic plumber gets more energetic as the wearer becomes active throughout the day, celebrating the daily achievements and milestones with his signature power-up moves. Priced at 1800$ and available through the watchmaker's website, the interactive timepiece, limited to only 2000 items around the world, quickly sold out.