XSET
GTA 'Grizzley World'
Detroit rapper Tee Grizzley has signed a partnership with esports brand XSET, completing the deal in-game through his own GTA roleplay server 'Grizzley World'. In a clip shared online, the avatar of the rapper can be seen inside GTA RP receiving a phone call from XSET and signing the paperwork in an hotel lobby. As a part of the collaboration, Grizzley and XSET will team up on a mission to help rehabilitate ex-convicts and show the positive impact of gaming. The initiative launched with three exclusive merch drops with proceeds going to ex-incarcerated inmates.