Charity Gaming
A charity event organized on Twitch where top French streamers gather in a room for 2 days and play games to collect donations for a partner NGO. More than €3.5M were raised in 2019 for the Pasteur Institute, becoming the world record for a charity stream on Twitch. Top donators included the world's top streamer Ninja or Riot Games, the developer of League Of Legends. UPDATE: €10M+ have been raised in the 2022 edition of the Z Event.
A curated database of branded gaming examples.
Three hours a night grinding WoW with your guild. Fortnite with your mates after work. Candy Crush on the commute. Whether or not you’d call yourself a gamer, you are still playing. Gaming has become an unprecedented cultural force. Massive attention, deep engagement and yet, little money invested. Need more convincing?
Source: GroupM, GEEIQ, Newzoo, 2024
Source: Dentsu & GWI, State of Gaming 2024
I’ve spent the past few years on both sides of the fence: with gaming brands, and with non-gaming brands trying to work out what to do about gaming. Along the way I kept examples. What started as a Google Doc is now an index of close to 200 of them. This is it.
I hope you’ll find it useful, reach out if you want to chat.
JonathanFounder & Principal, Office of Applied Imagination
