Gucci

Gucci is opening a garden space in Roblox, as a counterpart of a real-world art installation taking place in Italy. Players start the experience as a neutral mannequin and absorb elements of the world around them as they wander through virtual rooms. Every player retains different fragments and ends the journey with a unique avatar, reflecting the notions of individuality and self-expression that are core to the Gucci brand. The Roblox space opens for 14 days only, with the inclusion of a virtual store to purchase limited-edition avatar items.