O2

O2 partnered with Island Records to bring the iconic O2 arena venue into Fortnite, featuring a trippy music experience by UK band Easy Life. For one week, players could explore six areas inspired by the band's lyrics, packed with secret rooms, mini-games and unlocks. The show was complete with digital merch, including two exclusive tracks inspired by the game. By building everything in Fortnite's Creative mode and working with in-game digital artists, O2 could create its own space distinct from the main game, allowing for a longer, more interactive (and weirder) experience.