BRANDED GAMING / INDEX
Gucci: The Gucci Gift ×
  • Brand Integration
  • Roblox

Gucci

The Gucci Gift

Gucci worked with digital clothing designers cSapphire and RookVanguard to recreate items from its fashion collections inside Roblox. More than 50 pieces are available to purchase for your virtual avatar via the user-generated content store. It includes the latest it bags, hats, sunnies and outfits, but also some less expected items: skateboard, sunflower, dragon statuette, arcade cabinet, or even a guitar case that will cost you 900 Robux (~$15) of the in-game virtual money.