Gucci / The North Face
Gucci x TNF x Pokemon Go
In the year of stay-at-home, the Gucci collab with North Face sure captured the Zeitgeist, inviting us to take to the great outdoors in comfort and style. And Pokemon Go, the AR mobile game involving people going outside on their monster hunt, then seemed like the right game to drop a digital version of the collection. The customisation in-game items (tees, hats, backpacks) are available for free for a limited time at over 100 PokeStops and other 'Gucci Pins', a selection of stores and pop-up experiences around the world.