Croco Island
In this new Minecraft world, the classic Lacoste crocodile has been y2k-ified, becoming the blocky lo-fi host of Croco island – a fun, beachy paradise designed as a playground for gamers. Mini games including word puzzles, scavenger hunts, parkour and tennis (a nod to Lacoste's own origins) are simple yet addictive ways to earn some digital coin on the virtual island, whilst a collection of clothing is available both as skins for characters, and in real life.
A curated database of branded gaming examples.
Three hours a night grinding WoW with your guild. Fortnite with your mates after work. Candy Crush on the commute. Whether or not you’d call yourself a gamer, you are still playing. Gaming has become an unprecedented cultural force. Massive attention, deep engagement and yet, little money invested. Need more convincing?
Source: GroupM, GEEIQ, Newzoo, 2024
Source: Dentsu & GWI, State of Gaming 2024
I’ve spent the past few years on both sides of the fence: with gaming brands, and with non-gaming brands trying to work out what to do about gaming. Along the way I kept examples. What started as a Google Doc is now an index of close to 200 of them. This is it.
I hope you’ll find it useful, reach out if you want to chat.
JonathanFounder & Principal, Office of Applied Imagination
