Prada

The Italian luxury brand Prada has partnered with UBISOFT to integrate Prada Linea Rossa, their technical outerwear collection, into the outdoor sports playground of Riders Republic. The game invites players to a massive multiplayer playground where they can experience the thrill of outdoor sports, like biking, skiing and snowboarding in the magnificent American National Parks. The collaboration will allow players to customise their characters by choosing Prada Linea Rossa outfits, especially created for the game.