Nike

Nike launched a dedicated world inside Roblox aiming to expose young gamers to the brand, and get them more active. The experience takes advantage of smartphone accelerometers: move your body IRL to unlock special in-game moves such as longer jumps or speed runs during minigames. Expect also a digital showroom to style your avatar with Nike gear (most items are not wearable outside of Nikeland though) and a tool kit allowing creators to design their own minigames. Last but not least, Nikeland will also come to life in-store, through a Snapchat experience at the NYC House Of Innovation store.