Zillow
Zillow for Warcraft
Zillow partnered with Blizzard Entertainment to launch Zillow for Warcraft, to coincide with the debut of player housing in World of Warcraft. The centerpiece is a microsite where anyone can browse in-game homes from Azeroth, showcased with Zillow's familiar tools including 3D tours and a mock market report — all purely fantasy, with no transactions or Zestimates. WoW players had been requesting a housing system for nearly two decades. The campaign positions Zillow as a brand that shows up wherever people dream about home… including in their favorite games.